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How to actually get found in search and AI answers.

Everything we know about getting the pages that win customers found in Google and the AI answers, sorted by topic. Every post ties back to a receipt.

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How to tell if your SEO is actually working, and the one number that fools you

Months into SEO, most owners can't tell if it's doing anything, and some agencies count on that. Here are the few numbers that mean money, the one that looks like bad news but usually isn't, and roughly when each should move.

Brady Schrank · 7 min read · read the post →

Get found in Google

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How to tell if your SEO is actually working, and the one number that fools you

Brady Schrank · 7 min read

Your best pages might be invisible to Google. Here’s how to check in ten minutes.

The phrase "URL is unknown to Google" means a page was never crawled and can’t rank for anything. A walkthrough of the exact ten-minute check, and what the fix looks like.

Brady Schrank · 6 min read

Get cited by AI

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How to write HVAC service pages that ChatGPT and AI search will actually quote

AI answers quote passages that stand on their own. Most HVAC service pages give the AI nothing to lift. Here are three real before-and-after rewrites, and the exact rule behind them.

Brady Schrank · 7 min read

How Orange County service businesses get recommended by ChatGPT and AI answers

When a customer asks ChatGPT, Perplexity, or Google’s AI who to hire, three things decide whether your name is in the answer. A plain walkthrough, with the exact checks you can run on your own site.

Brady Schrank · 7 min read

Local and Google Business Profile

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How Orange County plumbers show up in the Google map pack and the AI "near me" answer

When someone needs a plumber fast, they see three businesses in the map or one name in the AI answer. The same handful of signals decides both. Here's what they are, in plain terms, and how to check your own.

Brady Schrank · 7 min read

Sites that convert

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How an Orange County service website turns a visitor into a booked job, instead of a bounce

Getting found in Google and the AI answers is only half the job. The other half is what your site does in the ten seconds after someone taps it. Here's what makes a service visitor call, in plain terms, and how to check your own site.

Brady Schrank · 7 min read

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