Indexing, on-page, and the technical work that lets Google see and rank the pages that win you customers.
Months into SEO, most owners can't tell if it's doing anything, and some agencies count on that. Here are the few numbers that mean money, the one that looks like bad news but usually isn't, and roughly when each should move.
The phrase "URL is unknown to Google" means a page was never crawled and can’t rank for anything. A walkthrough of the exact ten-minute check, and what the fix looks like.